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About Us
We are a family-owned small business rooted in ancient Hindu culture, powered by purpose and play. We make it easy for people of all ages to stay connected to their Indian roots.
Spreading smiles since 2017
Our Story
As siblings, we never imagined we would be adding the titles of 'Co-founders' soon after adding the most coveted titles: Parents. Our daughters were born only a week apart and they quickly became our Chief Inspiration Officers as these two devis inspired us to spark curiosity in them about their Indian roots.
Naturally, naming our company Modi Toys came easy to us. As a family-owned small business, we couldn’t think of a better name than our surname to honor our lineage. Our parents and grandparents instilled the very appreciation for culture that we strive to pass onto future generations through these Indian toys, books and kits.
Even our logo is steeped deep in meaning.
We want to create a (modi)fied version of what you and your kids already know and love. By introducing these toys at an early age, we hope to spark curiosity about their culture. The gift of knowledge may last a day, but the gift of wonder lasts forever.
The dream is free. But the hustle is sold separately. While it’s impossible to account for nearly every single factor that goes into bringing our mantra-singing plush toys to life — like warehousing, packaging, marketing — it’s important to understand how an idea in our minds turns into a product in your hands. Here are some core elements that account for our product development:
Design
We put pen to paper and create a 2D illustration
Manufacturing
Made 100% in India as of 2022
Transport
It takes 2 months for products to be delivered from India to USA by ship
Prototype
This digital rendering is transformed into a 3D version
Audio
All of the mantras and music for our toys is recorded in studio
Duties
Paid on all items imported into the USA from abroad
Materials
Made from sustainable and recycled materials
Safety
Our toys comply with all safety guidelines
Design
We put pen to paper and create a 2D illustration
Our Mission
Our ‘modi operandi’ – if you will – is as simple as our toys. Admittedly, no single product can bridge the paradoxical gap between wanting to assimilate with the American lifetstyle, yet still retaining our culture.
But we can certainly try.
We want to create a (modi)fied version of what you and your kids already know and love. By introducing these toys at an early age, we hope to spark curiosity about their culture. The gift of knowledge may last a day, but the gift of wonder lasts forever.
Our Inspiration
My brother, Viral, was about to become a Dad and wanted to gift his daughter something special. I don't mean an heirloom or an engraved jewelry -- but rather something she could enjoy from the time she was born. To be honest, he wasn't sure what he was searching for until he returned empty handed. And that's when it struck him: why aren't there any plush toys which are both, fun yet cultural?
Just as the idea for Baby Ganesh was born, so was my niece -- on my brother's birthday. Safe to say, out of the two of them, my brother got the better birthday gift.
Our Ever-Growing Family
We were inspired to start because of just two little girls -- our "Chief Inspiration Officers" -- but humbled to see our family grow day by day, thanks to each one you.
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Imitation may be the best form of flattery, but it’s the worst form of authenticity. When you support Modi Toys, you’re buying an original and the first of its kind — not a knockoff from one of our many admirers.
