Reconnecting with Roots Through Innovation
Modi Toys isn’t just a toy company—it’s a cultural movement. Founded by Viral Modi, the brand is on a mission to reconnect Indian families with their spiritual and cultural roots through thoughtfully designed, mantra-singing plush toys. These aren’t ordinary toys. Each piece embodies Indian heritage, representing deities like Lakshmi Devi, Durga Devi, Saraswati Devi, Hanuman, Krishna, and Ganesha—making learning about Indian culture fun and meaningful for children.
What started as a personal mission quickly grew into a community-driven brand that celebrates tradition, innovation, and empowerment.
Proudly Made in India: Supporting ‘Make in India’
Aligning with PM Narendra Modi’s Make in India initiative, Modi Toys has shifted its operations to India—focusing on local manufacturing, job creation, and reducing costs for Indian customers. Previously, customers faced high shipping and customs charges. Now, thanks to its local hub, Modi Toys offers free shipping in India and much more affordable access to its products.
This strategic move isn’t just about profitability—it’s about making quality Indian-made toys accessible to families across the nation and the globe.
Sustainable and Ethical Toy Manufacturing
One of Modi Toys’ most impressive achievements is its commitment to eco-friendly manufacturing. By recycling plastic bottles into soft yarn used in their plush toys, the company sets a high standard for sustainable toy production in India.
Through these efforts, Modi Toys is fostering a generation of eco-conscious children while proving that ethical responsibility and business success can go hand-in-hand.
Empowering Women and Communities
Beyond manufacturing, Modi Toys invests in community upliftment. The brand partners with underprivileged women who hand-knit newborn clothing sets, offering them a source of income and dignity. These collaborations enhance product quality while creating sustainable employment opportunities in local communities.
This model of inclusive growth highlights how small businesses can play a big role in driving social change.
Rapid Growth and a Vision for the Future
Modi Toys is witnessing remarkable growth in India—particularly through platforms like Amazon India, where sales have surged by over 70% month-on-month. With this momentum, the brand plans to expand into interactive educational toys and deepen collaborations with local artisans and designers.
The ultimate goal? To become a global ambassador for Indian tradition, while fostering creativity, learning, and pride in children across the world.
Final Thoughts: A New Era for Indian Toys
By reviving tradition, embracing sustainability, and empowering communities, Modi Toys is more than a toy company—it’s a movement. It represents a new kind of Indian entrepreneurship, one that balances cultural heritage with modern innovation.
For families seeking meaningful, educational, and ethical toys, Modi Toys is leading the way—one mantra-singing plush toy at a time.
